TC Restaurant Group and country music sensation Morgan Wallen are joining forces to launch an expansive six-story bar and restaurant slated to open this summer. Named “This Bar and Tennessee Kitchen,” the 30,000-square-foot establishment will grace Nashville’s vibrant Lower Broadway entertainment district.
The venue boasts three dynamic live music stages, an inviting open-air rooftop lounge, and a charming gift shop. Additionally, the venue promises a multifaceted experience inspired by Wallen’s chart-topping music. TC Restaurant Group has collaborated with various music acts to craft artist-curated venues.
Moreover, guests can traverse the venue’s diverse floors. Additionally, they can enjoy the memorabilia and images showing milestones from Morgan Wallen’s life and career. In addition to the unique ambiance, the restaurant’s culinary experience will take center stage.
The menu will feature Southern-inspired cuisine, including small and more significant plates. Adding a personal touch, some recipes draw inspiration from Wallen’s mother’s cooking. Wallen expressed his excitement in a statement reported by Billboard, “I sing about finding myself in ‘this bar,’ and now it’s coming to life.
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He continued, “This venue will hold true to everything I love and is inspired by my fans and the way they embrace me and my music.” The whole venture started with Wallen’s hit song, “This Bar,” which he released on his YouTube page three years ago.
Since its release, the song has amassed an impressive 26 million views. Moreover, the song discusses drinking, the rite of turning 21, meeting friends, and other memorable adventures at a cherished bar. Wallen’s team posted a snake peek on Instagram to generate buzz for the upcoming project.
The image showed the venue under construction juxtaposed against the AT&T building that graces Nashville’s skyline. The caption reads, “You’ll find yourself in this bar.” Hailing from Sneedville, Tennessee, Morgan Wallen uses elements from his childhood to create the essence of “This Bar.”
Each level of the venue will showcase snapshots and archives from Wallen’s upbringing and pay homage to his most cherished performances. In collaboration with a Tennessee-based manager and developer, TC Restaurant Group, the restaurant promises a fusion of dining and entertainment experiences.
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In a statement, Adam Hesler, the President of TC Restuarant Group, expressed excitement about collaborating with Morgan Wallen. He said the concept was to deepen the connection with the talented singer’s fans. Hesler highlighted the intention to stay true to Wallen’s roots.
This will also occur as Wallen establishes a Lower Broadway destination that adds his name to an exclusive roster of artists with international acclaim. Adding to the growing list of artists making their mark in downtown Nashville, Wallen joins the musicians in the hospitality scene.
Following the trend, rock legend Jon Bon Jovi is also gearing up for a Lower Broadway establishment. The district boasts bars and restaurants from prominent county artists. These artists include Jason Aldean, Dierks Bentley, Luke Bryan, Garth Brooks, Alan Jackson, and Miranda Lambert.
Finally, the trend continues with upcoming Luke Combs and Eric Church openings. Notably, Wallen, in collaboration with Eric Church, recently announced the acquisition of the Field & Stream brand.
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