Snoop Dogg and Master P are suing Walmart and Post Consumer Brands over claims that the companies sabotaged their cereal brand, Snoop Cereal. On February 6, 2024, the lawsuit claimed that both companies were engaging in “diabolical actions” and “underhanded dealing” to hide Snoop Cereal from customers.
The suit claims that Walmart and Post are overpricing the cereal and keeping them hidden in stockrooms away from customers. According to the complaint, Post “ensured that Snoop Cereal would not be available to customers.”
Neither would they “incur exorbitant costs that would eliminate profits.” This was after the rappers refused to sell their company to Post. Rapper Snoop Dogg, real name Calvin Broadus, and Master P, real name Percy Miller, founded Broadus Foods in 2022.
They wanted to add “diversity into the grocery store industry” and create opportunities for “minority-owned food products and brands.” The rappers said that Walmart, the largest seller of Post’s product, should have placed Snoop Cereal on its shelves.
The lawsuit also stated that while the product was listed as “sold out” or “out of stock,” store employees discovered several cereal boxes in the stockrooms. The store employees revealed that boxes were coded not to be placed on the store shelves.
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Due to this, the rappers claim that Broadus Foods suffered severe financial losses and a damaged reputation. “The only reason Snoop Cereal would not sell was because Post and Walmart intentionally kept it from reaching the market,” the lawsuit says.
Walmart released a statement after the suit saying it values its relationship with suppliers. They also added that they have a strong history of supporting entrepreneurs. The retailer stated that many factors affect any product’s sales, citing customer demand, seasonality, and price.
Walmart said it would “respond as appropriate with the court once we receive the complaint.” Also, Post pointed to a lack of interest from consumers in the cereal, which led to the lack of sales. In a statement, the company said it was excited to partner with Broadus Foods and made substantial investments in the business.
However, the company expressed equal disappointment that consumer demands did not meet expectations. The lawsuit claims that Post breached its agreement, defrauded the smaller company, and made negligent misinterpretations.
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The suit also claims that Walmart aided and abetted Post in breaching its fiduciary duty. In addition, the lawsuit claims that both companies committed civil conspiracy by working together. Hence, Snoop Dogg and Master P seek a jury trial and damages exceeding $50,000.
Also, they seek further relief determined by the court. “This case highlights the steep challenges faced by minority-owned businesses in securing fair opportunities in the marketplace,” Civil rights attorney Ben Crump, who represents the rappers, said in a statement.
Master P told reporters that the lawsuit concerns minority-owned companies “getting a fair share.” “Change is coming… and it’s going to start with me and Snoop,” he added. “This dealing by the Defendants cannot be accepted.”
Furthermore, he noted that if Post and Walmart can do this to famous businessmen such as Snoop Dogg, they will do it to minority-owned companies.
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